What does logo branding do for a business? Well there are a few main points to logos and business branding that all businesses should want and do need:
When you look at those two logos, what’s the first thing that comes to your mind? Nexus, Pixel, Google when you look at that famous little green guy. IPhone, IPod, IPad…Mac when you look at that delicious little apple. Amazing what a little logo can do and what kind of mental floss it can conjure up so quickly. Brand recognition, a major marketing tool for any business looking to break into their industry. Want your business name on their lips? Make them remember you.
What should a logo represent then, the name of the business, the services or products it provides, what to base it on. It also needs to grab, catch and keep the customer’s eye and attention.
Having a unique visual handle that people can remember is half the battle in getting and keeping a customer base. It is the gist of your company and how it operates. So what’s in a logo? The core of you and your company that’s what’s in a logo.